The term "social network" literally means social network.
With the evolution of the World Wide Web, in the last few years, numerous social networks have been created and developed more or less extensive that the ultimate goal of bringing people together through the Internet, thus creating a network of contacts that unites through the identification of interests, mutual friends and other activities.
Chi usa i Social Network?
The use of social networks is spreading like wildfire around the world and of all ages.
Although at the beginning it was mainly used as a target for school age, then by 16 the 20 year old, now we can no longer speak of such a phenomenon limited; anyone with a PC or a mobile phone has the ability to use and have at hand any Social Network.
But if so many people in the world have the opportunity to access these platforms, how to change the world of communication and advertising?
Let's see the main changes.
More people, more information
As you can imagine, Today those enrolled in major social networks are so many, many.
Just to mention the most known, Facebook has more than 1 billion subscribers.
therefore, given the huge amount of people potentially accessible thanks to social networks, companies can invest in Social Media Marketing.
What is it?
It 'a very broad topic but very interesting. The Social Media Marketing or SMM works to promote the presence of a brand, association, an institution within the Social.
But what is the most interesting aspect?
Within these platforms home users can interact directly with companies, request information, leave reviews.
In this way it is also possible, for companies, monitor user behavior within their social pages thanks to the tools of analytics.
Without entering too technical, in essence, companies have a way of targeting the right prospects, study their behavior on social and so develop the best advertising campaigns and communication.
A very powerful tool, true?
Il Social Media Advertising
To create effective advertising campaigns within the different social media is fundamental to know well the "game rules".
First, it is important to have clear a goal. What you get with your campaigns? Maybe you want to get sales, or you prefer to treat the relational aspect with your customers or both.
Well, Once you identified the main goal you can create your own social page and start working.
Create effective content is never easy; you must be able to mint optimally copy, or the written text of the post, and visual, ie the image.
Once you create a post adapted and designed specifically for your target audience, you can move to the phase of 'Advertisement.
Each campaign ended is then analyzed, measured and studied in order to understand what were the strengths and weaknesses such as, in order to have more clarity for the next ad.
These are just a few pills of a world that is always evolving.
Surely marketing to social media time took a very different turn than the more traditional and well-known thanks to television or newspapers. Relying on professionals, But, you can get very large results even for the turnover of their company.
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