In the modern era the advertising is everywhere, the products on offer are located everywhere from online all'offline and our ability to process them has been greatly reduced. However, there is still an old method that still resists the digital revolution: dear old man Word of mouth, what still deeply affects our purchasing choices.
Because, dunque, word of mouth is so effective?
In the first place, when we get advice, this comes from a person we know and therefore we tend to trust more than just an advertisement.
Think carefully, what is the first thing we do when we have to buy a product or service?
We try to inform ourselves by asking a friend who has had experience, or looking for other people's opinions online; here in the modern era review, whether it's on the internet or at the bar, it becomes fundamental.
How word of mouth is unleashed
What triggers a good word of mouth is the positive experience user, so the first thing you need to do is to take care of this aspect down to the smallest detail.
Many studies have shown how satisfied a customer is, of a product or service, talk about it well and recommend the product or service to at least others 3 persone.
Se dissatisfied, instead, will speak ill of your products or services to at least 11 persone; that's why word of mouth can be a double-edged sword especially in the era of digital information, where no one has the time to process large amounts of information anymore.
Useful Tips
Traditional advertising, we know it, is in decline in favor of forums, blogs and video reviews that favor modern word of mouth.
therefore, after ensuring a positive experience, that is related to the product or purchase, we need to make users talk about our service, here are some tips:
- Tell a story: a brand works best when it can tell its story and make the brand, the most personal and engaging product or service for potential customers.
- Utility and interests: try to combine your brand with useful information or advice that will make it possible for users to share information to help each other and in the same way you can do it by concentrating on the interests they talk about more easily (do you travel, fashion, salute, sport, etc.)
- Make your users feel important: to have a good word of mouth treat people as if they were on your team or members of your project, by communicating to them information they can use to look brighter in front of a friend, a family member, a collegue.
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