What will be the trends of graphic design and of visual communication in 2020?
This question can follow different answers, all interesting. Infatti, the world of graphics and visual content has been in the limelight in the world of online and offline communication for some years now.
The reason why the visual design turns out to be so important is due to the fact that, following the exponential growth of social media like Instagram and apps like Pinterest, in which the visual content it is central, the average user is now used to continually relating to infinite images, photographs and illustrations.
We see it in our everyday lives. We are constantly in contact with the most varied visual contents every time we pick up our smart phone to update our Instagram feed.
Allora, what does the future hold for us regarding these considerations?
Let's try to analyze the new trends and draw conclusions.
The must of customization
It is now clear, since there is more and more visual content and more and more brands use this type of communication, it will be essential to continue to stand out from the crowd.
How you do it? Attraverso la customization.
Graphic designers can have fun with this; in fact you can well imagine how many possibilities for customization there can be in a creative process like this.
The final goal, dunque, is to create personalized content that reaches directly the most relevant consumer for us.
This mechanism is much easier online thanks to the means of tracking; but also a simple flyer, if well studied from a graphics point of view, can reach the right recipient thanks, just, to customization.
Attention!
Another objective that graphics will have to achieve in the coming years will be to obtain an increasingly high degree of Attention.
For reasons related to the point 1., the graphic and visual contents must aim to be interesting, stimulating and capable of obtaining the increasingly wavering attention of the average user.
It is proven that as a result of the enormous amount of time we spend between social media and online chats, our level of attention is plummeting year after year.
This data is particularly relevant in the new generations , why, if we want to invest in the future, we should study communication strategies that allow us to obtain that now feeble attention of future consumers.
Come? Today we talk about creative provocation.
The images and photographs will have to be reinterpreted in a completely unconventional way, so that we can develop the desire to delve deeper into the message.
Smart minimalism
It is a concept that we can derive from the world of’ interior design; everything that surrounds us is designed and created in a way that is completely functional to our needs, without any excess.
Bringing this ideal back to the world of visual communication and graphics, we identify its essence in developing content that gets straight to the point, functional to the message they convey and without excesses both from a purely graphic and communicative point of view.
These are some trends that we will definitely see carry forward into the new year and that will evolve as time goes by.
Now we just have to become part of these new movements and let the creativity flow.
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