Have you ever thought about the meaning of the term visual communication?
There are many well-differentiated types of communication; the two primary macro categories are the social communication, which concerns the methods of communication addressed to a large audience such as that used by television, from newspapers and on the web, e la interpersonal communication, or that which involves two or more people exchanging information with each other.
Around you, interpersonal communication is divided into other sub-categories; verbal communication eg, the one we all know because it is widely used through written and oral language, la not verbal communication through the interpretation of gestures, facial expressions and posture and finally the verbal communication, which also includes the tone of voice or pauses in a speech.
With this article we will focus on the study of the first macro category; social communication and its facets.
SOCIAL COMMUNICATION: the strength of visual communication.
A very important specific branch of the study of social communication is the so-called visual communication.
By visual communication is meant the transmission of a message through an image that represents reality.
Si tratta, just, to communicate reality, as a product or a company, through more or less realistic or metaphorical images in order to convey a particular message that can be understood without the use of language.
To achieve this, visual communication uses signs and symbols supported and qualified through the study of semiotics.
Good visual communication is critical to the success of any company. Infatti, the way of transmitting a message through graphics and images can determine the success of an advertising campaign or the construction of a strong brand identity.
Let's see together the basic rules to start communicating correctly through images.
The importance of colors
The choice of color or colors to use for example on a site, a social page or a blog, it must be meditated and studied. Any color, infatti, it has a different effect on the especially unconscious perception of a particular message. In a previous article we have dealt extensively with this important topic and I invite you to go further to get a broader understanding of the topic.
The form
Any form that you are going to use in the creation of your printed or digital information content must be in the right and vehicular place, together with the color, a clear and thoughtful message previously.
Just like for every color, shapes also take on a specific meaning for our subconscious. For example, the triangle is a symbol of dynamism, ambition and authority while the circle is a symbol of harmony and is a more reassuring form.
Order, weights and space
You have surely heard of visual weight in a long and endless drawing or art lesson at school.
here, in developing effective visual communication the visual weight of an image is of primary importance, as well as order and space.
Infatti, within an image, or as a whole of multiple images, care must be taken to distribute the different weights well within the entire space available.
I'll give you an example.
If I have a white square available and inside I have to represent something, I will not only use the left corner for the entire content, rather, I will have to distribute the various elements over the entire available surface paying close attention to the spaces. In this way I will obtain a clear overall image that does not create confusion and that makes the reader's attention to the entire content possible.
By following these simple basic rules you can understand how to start developing a visual communication that can have all the credentials to lead your company towards success. Remember, therefore, that this specific type of communication is as important as the more traditional verbal communication, especially in the digital era where the attention of the reader decreases in favor of the images but at the disadvantage of the writing.
Hoping to have been useful in your initial approach to this very complex science, I'll wait for you on e-commerce website www.outsideprint.com.
OutsidePrint if offers, with experience, professionalism and passion, As partners in advertising and communication agencies, media centers, tipografie, architecture studies, interior designer, industrial businesses and industry professionals, providing its graphic and production department, which digital printing service.
