Rebranding: the turning of the big names minimal

What do we mean by rebranding? It indicates a specific audit maneuver that companies implement to values, content and sometimes entire brand image.

The main goal is generally the repositioning of the brand image to change, improve or even recreate, in more or less radical way, the way in which this is received by the right target audience and by consumers.

Importantly, there are different levels of rebranding for the depth of change. A rebranding strategy can from simple change of direction in the communication field or the presence on social up to the restoration of the logo.

More activity is this push towards deep roots, the higher the risks associated with the maneuver. To risk is the possibility that the change is not implemented, or interpreted incorrectly and therefore not appreciated.

Let's see some along winning examples rebranding of recent years.

Juventus

Il 1 July 2017 Juventus have unveiled the new corporate logo.

After many years, the Turin football team decided to reinvent its brand starting from logo, using a font much easier.

The stylistic choice is entirely marked by a minimalist character, strong and immediate that vehicles clearly the brand values.

Yves Saint Laurent

Nel 2012 Also the famous house of haute couture Yves Saint Laurent opted for a rebranding strategy to minimalism from all points of view.

The old logo designed in 1961 by illustrator Adolphe Cassandre is gone; al suo posto rimane la scritta semplice e lineare “Saint Laurent”, that focuses on modernity and simplicity.

Burberry

The same fate has willed for Burberry after joining the company of the new creative director Riccardo Tisci.

The horse knight logo is stored, the written font is changed and made it easier.

On the same wavelength also we find Balenciaga, Balmain and Calvin Klein which are also aligned to the new trend minimalista.

In this way the whole rebranding strategy was held on simplification, trying to make the brand itself more linear.

Questa particolare marketing choice It can have positive results in many cases and in many sectors, who need to reinvent its image and align it vision Collective today dictated by big brands.