Companies today spend a lot of time and effort to try to implement a marketing strategy successful multi channel. For multi-channel marketing or “multichannel marketing” means a direct communication policy to involve more consumers through many or all of the many online platforms such as social and Read more…
What are the trends of graphic design and visual communication in 2020? This question can follow different answers, all interesting. Infatti, the world of graphics and visual content has been in the limelight in the world of online and offline communication for some years now. The reason why the Read more…
Also this year the great Lucchese fair dedicated to the world of comics and video games has opened. Tantissimi appassionati da tutto il mondo sono pronti ad immergersi in questa esperienza e ad assistere a importanti eventi sul mondo fantasy e non solo. Quest’anno però la fiera si apre con una novità: Read more…
What do we mean by rebranding? It indicates a specific audit maneuver that companies implement to values, content and sometimes the entire brand image. The main goal is generally the repositioning of the brand image to change, improve or even recreate, in more or less radical way, the way in which Read more…
The world of advertising has always been linked to the world of emotions. Infatti, if you think, since the advertisements in newspapers to the commercial on television, the emotional impact that advertisers seek to achieve is increasingly evident. Stiamo parlando di Emotional Marketing o marketing delle emozioni. L’emozione Read more…
