What do we mean by rebranding? It indicates a specific audit maneuver that companies implement to values, content and sometimes the entire brand image. The main goal is generally the repositioning of the brand image to change, improve or even recreate, in more or less radical way, the way in which Read more…
The world of advertising has always been linked to the world of emotions. Infatti, if you think, since the advertisements in newspapers to the commercial on television, the emotional impact that advertisers seek to achieve is increasingly evident. Stiamo parlando di Emotional Marketing o marketing delle emozioni. L’emozione Read more…
In the modern era advertising it is everywhere, the products on offer are located everywhere from online all'offline and our ability to process them has been greatly reduced. However, there is still an old method that still resists the digital revolution: il caro vecchio passaparola, ciò che ancora condiziona in profondità le nostre scelte Read more…
In the digital age in which we live it would seem absurd to say that the paper still resists. Yet it is so; although the Web is now the primary source of information and social center, it would seem that the paper format is still the undisputed master of the information and cultural scene. Let's look at some examples to explain Read more…
Eccolo, finally he has arrived. The courier has just delivered a package. And’ big enough so you deduce that most likely it will not be the book for your daughter let alone your wife keychain. And it is already arrived Him? With the enthusiasm of a child on Christmas day you Read more…
